An exclusive tête-à-tête with Stine Mølgaard Sørensen
Stine Mølgaard Sørensen is a Chief Marketing Officer at CloudCutout & Global Independent Digital Strategist at Stinesorensen.com.
She was one of the guest speakers at the inaugural Tifiti event.
Here’s what she had to say about her amazing & inspiring journey as a successful entrepreneur along with her thoughts on empowerment of women to Aleksandra Kiebdoj, Founder & CEO, Tifiti.
Interview Setting: This interview was conducted at an uptown business center, SOHO in Copenhagen, Denmark where the Tifiti’s first event was held on 25th of January 2017.
Aleksandra: Hi Stine, thank you very much for being part of the event. Your speech has definitely energised the atmosphere and boosted the energy of the women present at the event. You had a wonderful story to tell with really inspiring journey.
Stine: It’s my pleasure and thank you for inviting me to the event.
Aleksandra: What do you think about Tifiti from what you have heard of, and how does the event reflect the brand’s vision?
Stine: From where I see, I think the brand represents the possibility to customise, freedom to have some varied choices, the ability to influence yourself with what you wear and exude confidence through it. I feel customisation is a very powerful tool to advocate something that you like or stand for fashion.
In today’s corporate setting, it is essential to keep a tab on what to wear, how you carry yourself. Your dressing should be nice & elegant and at the same time, practical & comfortable, especially during long hours of meetings. Your outfit represents your personality in many ways.
Aleksandra: Yes. Indeed. Our idea is to create a brand that is not just about experiencing the uniqueness in fashion, it is also about the feeling of being strong, empowered and confident when you going to wear a Tifiti dress created by yourself.
Aleksandra: What is your take on inspiring other women in business world & empowering them through fashion or such events?
Stine: I feel strongly about inspiration as I spending a lot of time thinking about how can I give back to the society or people, what I have achieved. It is a craving or desire that I have within me. I feel the need to share and in a way, it is my duty and responsibility to do so. We as women, need to help each other as that is a key factor, which shall take us to a point, where we really want to be. Through this event of yours, you are facilitating & helping these women and many such other women to create connections, develop network, which is a quite a contribution to such events.
Aleksandra: Thank you, that has been the aim of our event and we wish to continue doing this.
Aleksandra: My last question to you is if you could share your overall experience with Tifiti and what kind of women would suit Tifiti?
Stine: Well, that’s a tough question. You haven’t launched your collection yet, so it’s difficult to say about that. But, it’s suited for business in general and it’s a very good target market. Customization is a very strong business proposition for the potential clients. It will be interesting for the women who are making their career in styling, with a desire or need to differentiate themselves through fashion. As Tifiti, you are not just selling your product, the entire story around empowering women, bringing them together is a very powerful message to communicate about the brand.
Of course, it involves a lot of hard work, but, since you still do have time to launch the collection, I am sure, you will be able to pull it off very well.
Aleksandra: Yes, it does, however, the reason why we are doing this, is because we believe our dresses can symbolize the feeling of confidence, empowerment and a strong will when you’re adding even with a tiny detail to your dress what you are ready to wear a whole day.
Stine: Yes. A small detail on the dress, but it would have an important meaning.
Aleksandra: Absolutely. Thank you for sharing your thoughts with us. Is there anything else you would like to add on from your perspective?
Stine: Yes. I just want to ask you one question. Did you achieve your objective of what you wanted out of this event?
Aleksandra: Thank you for asking me this question. I think we did a great job and would like to thank my team (Federica, Maria, Anuradha & Andrea) as these are the women behind the event, who put a lot of effort & hard work, into making it happen very well. I also think that we have connected with a lot of women through Tifiti and help them to share their thoughts with each other. The feel and vibe of the event has been positive, with a lot of great feedback, so I am excited for the next event.
Stine: Thank you so much.
Aleksandra: Yes. Thanks for joining us one more time; I really appreciate it.